The Intention Economy: When Customers Take Charge by Doc Searls

Author:Doc Searls [Searls, Doc]
Language: eng
Format: epub, mobi
Tags: Marketing, Business & Economics, General
ISBN: 9781422158524
Google: xyHlYdeQs6gC
Amazon: 1422158527
Publisher: Harvard Business Press
Published: 2012-05-02T00:00:00+00:00

Belief by lawyers that lopsided contracts of adhesion are the only ones to write when dealing with large numbers of unknown customers and users.

Belief by corporate executives that limiting customer contact and choice is required for dealing with large customer populations (or even small ones), “at scale,” and that having “users” by the billions is better than having customers by the hundreds, thousands, or millions.

Belief by “content” producers and distributors that “consumers” in their natural state are thieves and not to be trusted to value or pay fairly for the goods they can also get at no cost.

Belief by do-gooders that customers are so naturally weak that they always need government protection.

Belief by economists that a free market is one where customers choose captors and the best captors win.

Belief, in sum, that captive customers are more valuable than free ones.

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